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Coe Smooth Moves

It only takes one thing to get a property sold:

make it the outstanding value on the market.

To accomplish that, Coe Realty offers a marketing strategy unique to the High Country: Coe Smooth Moves.

Coe Smooth Moves gets your home in tip-top shape to market it competitively. We want your home to be the obvious first pick of buyers out of all the homes competing with it.

To do so, we’ll complete the following:

Pre-Inspection

A PRE-INSPECTION by a licensed home inspector. Pre-inspecting your home before it goes on the market:

  1. Allows you to price your home appropriately, given its condition
  2. Gives buyers confidence they know the condition of the home they’ll be purchasing [wouldn’t you want to know that before you place an offer on the next home you purchase?]
  3. Allays emotional and financial difficulties.

Home Warranty

A HOME WARRANTY to assure further confidence in buyers that their purchase will be trouble-free.

Staging

STAGING your home so that it shows off to best advantage in the way that buyers look at a home (not the same as how you look at your home through your eyes filled with cherished memories).

Counter Display

A COUNTER DISPLAY, which includes a home property book providing all the information buyers want to know about your home. This makes the information available in your home when they are viewing it, which is the time they most desire answers to their questions. This book contains:

  • An MLS data sheet
  • The property’s survey
  • School information
  • Utilities’ costs
  • Homeowners’ association information, if appropriate
  • The pre-inspection information with repair information
  • Fire district information
  • Local area attractions, and much more.

The home property book has proven so valuable to buyers that they ask for it at closing.

The COUNTER DISPLAY will include:

  • A buyer flyer with space for buyers to make notes about the home, plus the basic home information and pictures to remind them of the home.
  • A realtor packet that includes all information a realtor needs to write an offer. We want to make it as easy and effortless as possible for realtors to write an offer.
  • A picture frame statement from you of why you’ve enjoyed the home. Chances are your buyers will love it for the same reasons you did.

Professional Photography

High quality pictures will draw buyers’ interest as they search online for properties.

The Coe Smooth Moves marketing strategy begins with getting your home into parade-ready shape before it goes on the market. The next step is pricing your home competitively, based on what the market tells you about current conditions. We’ll provide you a Correct Market Analysis to assist you in understanding the current local market so that you can make an informed decision on how to price your property.

Priced competitively, dressed up to show to its best advantage, with problems recognized and perhaps already solved plus the assurance of a home warranty: it should be clear to buyers that your home is the best buy on the market! This puts you in a strong negotiating position.

Coe Smooth Moves

Once we have your home in parade-ready shape, Coe Realty will:

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Advertise Your Property

  • Primarily through the MLS. Most sales in our area are ‘co-broked,’ which means one realtor works with the seller and another with the buyer.  The buyer’s realtor will find the right property by searching through the MLS.
  • Because 90% of buyers now search online before viewing homes with their realtor, the most important advertising are high quality, professional pictures taken to display the best features of your home, the features buyers hope to find. The pictures of your property will be the best of any properties on the market.
  • Our MLS shares your property information with REALTOR.com.
  • Realtor.com then shares the information with hundreds of online websites, including Zillow and Trulia
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Multiple Listing Service (MLS)

Coe Realty is a member of the:

  • High Country Association of Realtors that provides a Multiple Listing Service (MLS)
  • The North Carolina Association of Realtors
  • The National Association of Realtors
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Open House (if appropriate)

  • Coe Realty will host an open house in your home with your permission.
  • Open houses in this area are invitations to local realtors and their buyers to view your home.
  • This leaves a lasting impression of your home in their minds.
  • If a picture is worth a thousand words, than experiencing the real thing is priceless!
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Distribute Fliers

  • Coe Realty will create a unique flyer, 4-page professionally produced flyer for your property.
  • The flyer will portray the strong features of your property (augmenting information available through the MLS).
  • The flyer will be distributed to:
    • Area real estate agents
    • To buyers who inquire about your property
    • Via an information box, to potential buyers driving past your home
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Virtual Tours

  • Coe Realty will provide a virtual tour of your home. The tour will appear on REALOR.com, on the online MLS sources available to prospective buyers, and on the Coe Realty website.
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Mail to Neighbors

  • Coe Realty will mail your home’s brochure to the 50 neighbors closest to your home.
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Personal Contact

  • Coe Realty will personally contact the 20 neighbors closest to your home to get their ideas on prospects for your home. In addition, I personally contact at least 50 people a week.
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Coe Realty Sign

  • Coe Realty will place a Coe Realty sign on your property.
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Brochure Box

  • Coe Realty will place a brochure box on the Coe Realty sign.
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Lock Box

  • Coe Realty will place a lock box on your property to make it easy for realtors to show your home but that is secured electronically.
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Buyer/Realtor Survey

  • Coe Realty will survey the buyers and agents who have shown your home to give feedback on how they perceive your home.
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Mail Newsletter Information

  • Coe Realty will mail information on your home to the over 400 recipients of the Find A Mountain Home newsletter, people who are interested in local real estate.
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Email Newsletter Information

  • Coe Realty will email information on your home to the members of our email newsletter, people who are interested in local real estate.
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Transaction Management

  • Coe Realty will manage the details of your transaction to move your contract to a timely closing.
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Weekly Contact with You

  • I will contact you weekly to give you an update on the marketing of your home and to answer any questions you may have.
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Professional Cleaning

  • Moving out is hard enough! Coe Realty will come in behind and clean your home for you, so that you can sail away to your new life.

If you would like to receive the full Coe Smooth Moves Marketing Plan, please send me an email.

Coe Smooth Moves

Success Stories

See for yourself how successful the Coe Smooth Moves marketing strategy has been! These homes sold more at a higher list to sell ratio than the average for our local market.  And they sold much quicker than the average for our local market!